14 April,2011 06:24 AM IST | | Jose Dominic
Starts a campaign to minimise the effects of global warming; promotes car-pooling, Bus Day and to take up beautification of the city by conducting plantation drives
In a bid to bring more than just cricket to their fans, Royal Challengers Bangalore (RCB) is focusing on several campaigns and inviting fans to actively participate through their website. RCB may have lost its first home game against Mumbai Indians on Monday, but its concern for the environment is still running strong.
On a roll: Fans cheering the RCB team during the match with Mumbai
Indians at Chinnaswamy stadium. Pic/Ramesh HS
The main focus of their campaigns is to minimise the effects of global warming through car-pooling, Bus Day and beautification of the city by conducting a plantation drive, apart from other numerous competitions hosted on their website. Their website portrays more than just cricket and they invite RCB fans to show their support towards the team by actively participating in these campaigns.
Re 1 to the stadium
One campaign hosted by the RCB website is the 'I Support' campaign, which allows fans to donate Rs 1 by clicking on the golden button. According to an RCB spokesperson, the money goes towards the betterment of the stadium, like basic infrastructure.
Car pooling
RCB has launched a portal where you can book a cab at highly subsidised rates to take you to the Chinnaswamy Stadium for any of the RCB Bangalore matches and back. RCB blogger, Kopal Garg has encourages car-pooling during all RCB matches. "This initiative not only helps in easing the burden on our environment, but is also easy on the pocket and is a sure shot way to meet other hardcore RCB fans. This is something to look forward to, as the parking facilities during IPL matches are chaotic and this is a really good option," Garg said.
Tree plantation
The tree planting initiative has been launched in all major cities, which include Mangalore, Hassan,u00a0 Mysore,u00a0 and Shimoga. Through this initiative, RCB aims to sensitize the public on environment protection and the need to plant more trees for the beauty and health of the city.
