A group of techies will use horse carts to promote Bus Day and create awareness on benefits of using public transport
A group of techies will use horse carts to promote Bus Day and create awareness on benefits of using public transport
Horse carts will be back on the city roads soon. However, one doesn't have to worry, as it won't be used as a mode for commuting but for a cause.
A group of techies from companies in city's ECO SPACE, in association with MiD DAY and Radio One, have started 'Tonga Campaign' to advocate use of public transport.
The group members, along with a drummer, will go across city urging people to use public transport.
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| Radio One RJs Vedha and Puneetha educated people on the benefits of using public transport, as they travelled in a BMTC bus on the Bus Day that was held on June 4 |
"We have spoken to the authorities concerned and the proposal is almost through," said S Vishwanath, a member of the group. These tongas will make rounds of about 20 arterial roads across the city.
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During the campaign, the members will also give away gifts, roses and brochure containing information on benefits of using public transport to the people.
"It's a unique concept and will surely draw people's attention," said Naveen Kumar, another team member.
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When asked about the reason for adopting the concept, he said, "We didn't want to use conventional methods like putting hoardings on buses.
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Tongas, on the other hand, will surely turn heads and we'll be able to convey our message more adeptly."
