25 April,2009 12:00 PM IST | | PTI
Zandu Pharmaceutical today said it has partnered Indian Premier League (IPL) team Mumbai Indians to give a boost its brand image.
Zandu Pharmaceutical Works will be an associate partner of Mumbai Indians team in the IPL for 2009 and 2010 and promote its brand through various marketing campaigns, the company said in a statement.
"Cricket is worshiped in our country and what better opportunity we could look at than to be associated with IPL. This affiliation will also provide an exclusive platform for Zandu to reach out to the thousands of cricket fans across India," Emami Group of Companies Director and Zandu Pharma Managing Director Mohan Goenka said.
Zandu Pharma will make a foray in IPL and promote its brand through some iconic players of the Mumbai Indians team which includes Sachin Tendulkar, Zaheer Khan, Harbhajan Singh and Sanath Jayasuriya amongst others, Zandu said in a statement.
The company will have the right to utilise Mumbai Indians' logos and marks in its advertising and communication, it said adding that the Zandu brand name will be embossed on the top right of the uniforms of the players.
It will retain the right to use the images of these players in advertising and promotion for exclusive campaigns, it said.
