Dr. Shivani Mayekar Rao is a renowned celebrity dentist and entrepreneur with over 16 years of clinical experience. She serves as the CEO of the distinguished Mayekars Oral Care Centres in Mumbai, where her commitment to creating healthy, confident smiles has earned her national recognition. A postgraduate in Aesthetic and Cosmetic Dentistry, she sees dentistry not merely as a profession but as a passionate pursuit of artistic precision and well-being.
Celebrated for her excellence, Dr. Shivani was honoured among the Economic Times Top 10 Rising Doctors in India. Her expertise brought her to the spotlight as the official dentist on the television show Band Baaja Bride by Sabyasachi. She has also contributed as Smile In-Charge for the Times of India Miss &amp; Mr India pageants, guiding contestants with her signature touch.
Her clientele includes some of India&rsquo;s most prominent personalities-Bollywood icons such as Jackie Shroff, Saif Ali Khan, Malaika Arora, Kareena Kapoor, Tiger Shroff, Anil Kapoor, Jacqueline Fernandez, and Anupam Kher; leading business families like the Birlas and Godrejs; and influential political personalities including the Thackerays, Shindes, and Fadnavis.
Her dedication extends beyond elite care-through charitable clinics run under the NGO IICER, she provides oral healthcare access to the underprivileged.
Dr. Shivani&rsquo;s contributions have earned her accolades such as the Lokmat Woman Doctor Achiever Award and the Indian Achievers Award. Beyond dentistry, she is a dynamic entrepreneur leading her FMCG brand Cero. A former national badminton champion, she continues to pursue personal passions-most notably nature photography.
Dr. Shivani Mayekar Rao stands as a multifaceted leader-clinician, innovator, and humanitarian-who continues to inspire by transforming smiles and enhancing lives.
Instagram:- https://www.instagram.com/dr.shibz_mayekar.rao

In today`s fast-paced digital landscape, technology companies are in a perpetual race to innovate. The focus is overwhelmingly on the "next big thing", the groundbreaking feature, the disruptive application. This relentless pursuit of the new often creates a chasm between the world of modern software development and the timeless principles of old-school engineering: reliability, stability, and customer satisfaction. The critical task of fixing what`s broken is often relegated to a slow-moving queue, creating friction for customers and tarnishing brand value. One professional who has notably navigated this divide is Naresh Kalimuthu, whose experience reshapes how organizations balance these demands.
The primary objective of Naresh`s contribution is to revolutionize the software operations` defect resolution process. Customer complaints typically go through a long process that involves logging, prioritizing, and forwarding them to core teams that are distracted from their main objectives. This results in slow fixes benefiting only isolated users and leaving many others affected. The innovator pioneered a specialized "rapid defect crush team" tasked to hunt down and resolve defects swiftly, often within days instead of months. This focused effort sped up response times by approximately 80&#37 and addressed root causes affecting thousands more customers who had yet to report issues.
The long-held belief that bug fixes come second to new developments was contested by his initiative. &ldquo;Product stability is an essential feature that is essential to both brand trust and customer retention.&rdquo;, Naresh added. It was necessary to demonstrate the usefulness of allocating resources to this cause to overcome cultural resistance. Defect resolution was smoothly incorporated into the company`s strategy, resulting in a cultural shift and an effective workflow that reduced support team workloads and improved user satisfaction.
Beyond immediate improvements, the innovator&rsquo;s vision points to AI-driven operations as the future. His approach foresees a shift from reactive responses to predictive maintenance, where AI tools anticipate defects before they impact users. This aligns with broader trends favouring proactive system management. His advice to technology organizations is clear: invest in dedicated teams focused on reliability, not merely as a cost but as a core pillar of lasting advantage.
Balancing innovation with stability remains a defining challenge in tech. Leaders must nurture a dual focus, push boundaries while ensuring systems are resilient and dependable. The expert&rsquo;s story highlights how prioritizing stability fuels innovation rather than hinders it. As technology grows more complex, companies that combine proactive defect management with AI-driven insights will best meet customer expectations and sustain growth.
Balancing innovation and stability require not only technical approaches but also thoughtful leadership and clear communication. It&rsquo;s essential to create a culture where experimentation is encouraged but guided by strategic priorities and risk assessments. Teams benefit from defined spaces and times to explore new ideas without disrupting core functions. Incremental improvements paired with rigorous testing help avoid instability while continually adding value. When organizations align innovation efforts closely with real user feedback and long-term goals, they avoid chasing trends that could cause disruptions or technical debt. This balanced perspective ensures growth that is both dynamic and sustainable, fueling confidence among customers and stakeholders alike.
In conclusion, the delicate balance between innovation and reliability is essential for any technology-driven organization aiming for long-term success. Progress depends not only on launching new features but also on ensuring that these advancements are dependable and meet user expectations. Investing in dedicated teams to maintain system stability and exploring proactive approaches like predictive maintenance can build lasting customer trust and strengthen brand reputation. Ultimately, embracing reliability as a core value alongside innovation lays a solid foundation for sustainable growth, enabling companies to adapt smoothly and thrive in an ever-changing technological environment.

Choosing a second hand motorhome&nbsp; feels exciting and a bit scary at the same time. You are picturing mountain views out the windshield and quiet mornings with coffee. However, you are also likely thinking about potential leaks, engine trouble, and buying a money pit.
That is exactly why choosing a second hand motorhome deserves a clear, honest guide.
You want real talk about budgets, layouts, hidden problems, and knowing if a rig is worth the price. Finding trustworthy information on repairs and inspections is also critical. That is what we are going to walk through here in plain language you can use.
Why choosing a second hand motorhome&nbsp; is smarter than going new
The used motorhome&nbsp; market is having a massive moment right now. It is very similar to the boom in other pre-owned industries. You can see this shift in articles about second hand economy growth and sustainability reports.
Buying used is no longer something you settle for. It is a smart, conscious choice for your wallet and the planet. You get more for your money.
With motorhomes, the first and most obvious benefit is price. A late-model used motorhome or campervan has already taken the steep early depreciation hit. The original owner paid for that initial drop in value.
You step in later and pay a smaller chunk for many of the same features. That lets you move into a bigger or better-equipped rig for less than the cost of a smaller new one. Your money goes further regarding amenities and engine power.
You also gain access to floor plans and brands that might not be in current production. Older runs often become favorites because they were built well. This space lets you hunt for those specific models other people have already road-tested.
Furthermore, new motorhomes often have a "shake-down" period where factory defects appear. A used unit has likely had those initial bugs fixed by the previous owner. You get a machine that has already proven it can handle the road.
Get clear on your real motorhome&nbsp; lifestyle first
Before you even step onto a dealer lot, you need to be honest with yourself about how you will travel. Otherwise, Choosing a second hand motorhome&nbsp; becomes a game of chasing features instead of fitting your life. It is easy to get swayed by a shiny kitchen if you do not have a plan.
Sit down and think about specific questions before you look at a single listing. Visualizing your actual daily routine is helpful. Do not just dream about the destination.
Key questions to answer before you shop

How many people will sleep in the motorhome most of the time? Do you need a 2, 3 or 4 berth motorhome?
Do you plan on weekends, month-long trips, or living in it part-time?
Will you stay mostly at campgrounds with hookups or do more off-grid camping?
Are you comfortable driving a larger Class A, or do you prefer van-like handling?
Do you want a separate bedroom, or is a convertible dinette fine?
How much storage do you really need for your hobbies?

The clearer you are here, the less likely you are to fall for the wrong rig. For example, a couple taking two trips a year might love a compact motorhome. However, a family of four on longer trips will usually do better with a bunk layout.
That mismatch is where buyer`s remorse comes from. It does not just come from a mechanical failure. Buying the wrong size is just as painful as buying a broken engine.
Budgeting for more than the sticker price
The asking price is just the start of your financial commitment. The real cost of a second hand motorhome&nbsp; includes the things you fix right away. It also covers yearly maintenance and bigger repairs that hit later.
Good Sam has a helpful breakdown of major motorhome&nbsp; repairs that tend to show up in the first five to ten years. Looking at lists like that makes it very clear where your money is likely to go. It prevents shock when a bill arrives.
Use that knowledge to set a smarter budget. Do not throw every cent at the purchase price. Leave yourself a solid cushion for the first year of care.
A lot of new motorhome owners regret spending to the top of their budget. They have nothing left when the first repair bill shows up. This turns a fun hobby into a financial stressor.
Typical cost buckets to plan for




Cost area


What it includes




Purchase price


What you pay the seller or dealer




Immediate fixes


Tires, batteries, minor leaks, worn hoses, safety items




Upgrades


Solar, extra batteries, internet gear, comfort add-ons




Yearly maintenance


Oil changes, filters, roof sealing, generator semotorhome ice




Future repairs


Appliances, roof issues, suspension, brakes over five to ten years




Storage &amp; Insurance


Monthly parking fees and comprehensive coverage costs




If you want a sanity check on asking prices, tools like the motorhome Valuator from Good Sam pull market data for used rigs. That way you can see if a seller is way over reality. It helps you negotiate with facts rather than feelings.
Insurance costs can also vary wildly depending on the age of the motorhome . Call your agent for a quote on a specific model year before you buy. This ensures no monthly budget surprises.
How to research the right second hand motorhome&nbsp;
You already know you should read reviews and specs. However, you can go further and save yourself serious trouble. Your research should look at three big angles.
You must verify the model reputation. You need to understand real repair patterns. Finally, you must locate inspection support in your area.
Study model history and real life complaints
Not every model year is equal. Some brands have runs that owners love for hundreds of thousands of kilometers. Others have stretches where water intrusion or cheap parts show up again and again.
That is why looking at feedback on used motorhomes at established sites can be so helpful.&nbsp;
Consumer discussions at places that focus on used motorhomes can also reveal repeat issues. Do you see constant comments about delamination on one series? Is there a slide-out motor that always fails?
This is the kind of intel you want to factor in. If ten people say the roof leaks on a 2015 model, believe them. It saves you from being the eleventh person with a wet floor.
Learn common motorhome&nbsp; failure points by age
Every motorhome part ages differently. The first five years of life bring different problems than the next ten. Breakdowns of common repairs are gold during Choosing a second hand motorhome.
You get a feel for which systems you need to question harder. This is based on how old the rig is right now. You can anticipate what will break next.
For example, roofs and sealants often start showing issues by the time a coach hits single digit years. Some appliances can go twenty years without issue. However, air conditioning units might quit much earlier if they lived in hot climates.
Know where to find inspection help
You do not have to guess your way through an inspection. You can find certified pros through the National motorhome Inspectors Association directory. They list inspectors around the country.
Many of these inspectors will meet you at the seller`s location. They will look the rig over with you. It is a service that pays for itself quickly.
Core checks for choosing a second hand motorhome&nbsp;
Once you start walking through actual units, it is easy to get distracted. Pretty interiors and new bedding catch the eye. You must slow down and focus on the structure and systems first.
You can always change the cushions later. Fixing frame rust is another story. Prioritize the expensive components.
Exterior, roof, and structure
Walk around the motorhome&nbsp; slowly and look along the sides from different angles. Waves, bubbles, or soft-looking panels can be a sign of water trapped inside the walls. This is called delamination and is very expensive to fix.
Open storage bays and look at the flooring. Check the corners for staining or swelling. Look at the door frames for sagging.
On the roof, you are hunting for cracked sealant. Feel for soft spots underfoot. Look for any patch jobs that look sloppy.
Some caulk touch-up is normal. However, pools of sealant and mismatched materials are warning flags. Give the roof and wall seams more attention than anything inside.
Engine, chassis, and tires
Your second hand motorhome&nbsp; is still a vehicle. Its driving parts need as much attention as its camping parts. Look over the service records for regular oil changes.
Check for transmission service records. Look for any major component replacements. A stack of records over many years usually points to an owner who cared.
Tires age out long before many people wear them out. Even if the tread looks fine, rubber older than six or seven years is likely to fail. You can check the DOT date code on the sidewall to verify the age.
Electrical, batteries, and solar
Inside, test every outlet and light you can. Confirm that the main electrical panel is labeled clearly. It should not have obvious burnt marks or creative homemade work.
Ask how old the house batteries are and what type they are. Deep cycle lead-acid and lithium have very different life cycles. Lithium is better but much more expensive to replace.
If the rig includes solar, ask for details about the panels. Check the charge controller and any inverters. A lot of owners buy solar components at big shops like Amazon.com.
This is fine, but the actual install work matters a lot. Clean wiring is vital. Properly fused systems are more important than just a large advertised wattage number.
Plumbing, tanks, and bathroom
Turn on every faucet and let it run. Watch under sinks for leaks. Look for signs of old water damage inside cabinets.
Fill and flush the toilet a few times. Listen for the pump cycling too often. Over-active pumps can point to slow leaks in the system.
Ask to see the fresh, grey, and black tanks. You are checking for cracks or odd repairs. Look for evidence of leaks near the discharge valves.
Replacing tanks can get expensive. They are often tucked into tight spaces. It is much easier to spot trouble before money changes hands.
Interior condition and layout fit
Now you can pay attention to the fun stuff. Does the layout feel easy to live in? Could you cook without someone bumping into you constantly?
Where will kids do schoolwork on rainy days? Where will laptops go when you are working on the road? Sit in the different areas for a few minutes to test them.
Look at upholstery wear on the driver and passenger seats. Check hinges, drawer slides, and cabinet doors. Normal wear tells a story.
Heavy abuse might suggest a tougher life for the engine too. Still, cosmetic wear is usually easier to deal with. Keep it in perspective relative to structural problems.
How to test drive and trust your gut
No amount of staring at photos can replace a proper test drive. This is your best shot at feeling how the rig moves. You need to test braking and turning personally.
Give yourself enough time to test in different conditions. Try slow traffic. Then, get it out on faster roads.
What to watch for on the drive

Does the motorhome pull to one side while driving or braking?
Do you hear clunks, squeaks, or rattles from the suspension?
Is steering tight enough that you feel in control at highway speed?
Does the transmission shift smoothly without slipping or surging?
Is the engine noise level bearable for long trips?
Does the vehicle struggle to maintain speed on small hills?

It is normal for larger rigs to feel different from your daily driver. However, they should not feel scary or unstable. Trust your instincts here.
If your stomach is in knots every minute you are driving, pay attention. That might be your body telling you this is not the right size. It could also mean the rig is not safe.
Using pros and safe payments to protect yourself
Even if you know motorhome s well, a second set of trained eyes is worth paying for. Bringing in a third party helps remove some of the emotion from choosing a second hand motorhome . You need objectivity.
It is easy to fall in love with the first rig that smells like fresh coffee. A professional will not care about the decor. They care about the facts.
Hire a certified motorhome inspector or technician
The National motorhome Inspectors Association directory lets you look up trained inspectors. These folks use checklists that go deeper than a normal walkthrough. They often use advanced tools.
Moisture meters are standard for them. They also perform gas leak checks. A full roof and underbody review is typically included.
Their written report becomes part of your decision. It can also be a powerful part of your negotiation. You can ask for a lower price based on required repairs.
Keep your money safe during private sales
If you buy from a motorhome dealer, payments are usually more structured. Private sales are another story entirely. Handing over a huge sum for a vehicle title from a stranger can feel risky.
This is where an escrow service helps. Tools like the car escrow tools at escrow.com provide security. They act as a neutral middleman.
An escrow service holds the funds while you and the seller complete the deal. The service only releases the money once agreed steps are complete. This prevents the seller from disappearing with your cash.
This extra layer reduces fraud risk significantly. It lets both sides feel more relaxed about the transaction. It is a small price for safety.
Leaning on warranties, clubs, and semotorhome ice networks
A strong warranty can be the deciding factor. Used motorhome buyers have more backup options now than ever. You do not have to be alone on the road.
Used motorhome buyers at large club-based dealers can receive perks. These often include multi-year memberships and roadside help. National service networks are also a huge benefit.
Third-party mechanical breakdown insurance is also an option. It acts like an extended warranty. Read the fine print carefully to know what is covered.
How the wider second hand shift supports your choice
If you feel even a bit odd about buying used instead of new, look at the big picture. Across categories, people are shifting to second hand options. It is a modern trend.
Articles on second hand ecommerce show that it has moved into the mainstream. It is common now for clothes, electronics, and furniture. Motorhomes are simply the next logical step.
The idea of thoughtful reuse and lower waste keeps growing. You are using a second hand item longer instead of discarding it. This aligns with public health guides that focus on basics like a careful hand wash for better outcomes.
Simple actions lead to better results. Buying used is a simple action. All of this signals a bigger mindset change.
Your choice to reuse a well-cared-for motorhome&nbsp; sits on the side of sustainability. It is smarter resource use. You are keeping a massive vehicle out of the landfill.
Conclusion
Choosing a second hand motorhome&nbsp; is less about luck and more about process. Once you know what kind of trips you want, the path clears. Knowing how much you can truly spend is equally important.
Identifying which systems need the most attention makes the search easier. The whole thing becomes more manageable. You stop seeing every used motorhome&nbsp; as a gamble.
Instead, you start seeing it as a puzzle you can calmly piece together. Lean on data from major motorhome repairs. Use value tools that reflect current markets.
Trust trained inspectors to back up your instincts. Protect your transaction through safe payment paths if you buy privately. Check how warranty or membership programs might support you after the sale.
Do that, and choosing a second hand motorhome shifts from stressful guesswork to a smart plan. You can move forward with confidence. It is a clear step toward the travel life you have been picturing.

Taking financial responsibility for parents is common among today&rsquo;s working professionals. Rising healthcare costs and lifestyle-related illnesses mean that medical needs can emerge unexpectedly.
Investing in medical insurance for parents at an early stage is not just a practical decision but a financially sound one that helps families prepare for future healthcare expenses without strain.
Why Choosing the Best Health Insurance in India Matters for Parents?
Healthcare inflation in India continues to rise, especially in urban areas where quality treatment often comes at a premium. Opting for the best health insurance in India ensures parents have access to timely medical care without delays caused by cost concerns. A comprehensive policy covers hospitalisation, pre- and post-treatment expenses and in many cases, critical illnesses that are more common with age.
As parents grow older, securing coverage becomes more expensive and restrictive due to waiting periods, exclusions and medical underwriting. Purchasing health insurance earlier allows youngsters to lock in broader coverage while parents are still relatively healthy, reducing long-term financial exposure.
Rising Medical Costs Can Disrupt Financial Goals
Young professionals usually have their sights set on long-term goals like purchasing a home, growing savings or planning for retirement. An unexpected medical expense for a parent can quickly throw those plans off course. Hospital bills, especially for surgeries or ongoing treatments, often run into several lakhs and arrive without warning.
Having health insurance in place creates a financial cushion during such moments. It reduces the pressure to withdraw money from savings or rely on loans at short notice. Instead, youngsters can focus on their parents&rsquo; recovery, knowing that the cost of treatment is largely taken care of while their own financial plans remain intact.
Employer Coverage is Often Not Enough
Many young people rely on the health insurance that comes with their job and assume it adequately covers their parents. The catch is that these corporate policies are usually built with limits. The coverage amount may be low, and the benefits can change the moment you switch jobs. There are also practical gaps that people only notice during hospitalisation, such as restrictions on room choice, treatments that are not covered, and expenses that end up being paid out of pocket despite having insurance.
Early Investment Means Better Coverage Options
Buying medical insurance for parents early usually works out better. When a policy is taken sooner, there are fewer restrictions to deal with, waiting periods for existing conditions tend to be shorter, and newer treatments like daycare procedures are often included. If the decision is delayed, premiums rise, and choices narrow, making it harder to find a suitable plan.
An early policy also gives some breathing room. Coverage does not have to be perfect from day one. The sum insured can be increased later, and extra riders can be added as medical needs change over time.
Get Health Insurance for Your Parents with TATA AIG
Choosing medical insurance for parents isn&rsquo;t just about comparing features on paper. It is about knowing that when something unexpected happens, the process will not add to the stress. This is where a dependable insurer becomes important.
TATA AIG&rsquo;s health insurance plans are structured with clearly defined terms, flexible coverage options and access to a broad hospital network across the country. For young earners looking to plan responsibly, a medical insurance plan from TATA AIG helps manage future medical costs in a more organised and financially sensible way.
Disclaimer: The information provided on the Website does not constitute investment advice, financial advice, trading advice, or any other form of advice, and you should not interpret any of the financial content as such. Please conduct your own due diligence and consult with a financial advisor before making any investment decisions. Midday does not endorse or promote any such activities, and you access them at your own risk, fully understanding the monetary and legal consequences involved. Midday shall not be held responsible for any losses you may incur as a result of using any such apps or websites. 

In this conversation, Jesicaa Singh, Founder of Stanley Communications, recalls what it takes to build communications that transcend visibility and become cultural markers in India&rsquo;s luxury and lifestyle landscape. Drawing from her early immersion in global fashion ecosystems, from Milan Fashion Week to London PR firms, and her role in shaping landmark brand entries such as Galeries Lafayette and AMIRI, Jesicaa unpacks why intent, timing, and cultural nuance matter more than scale alone. She shares how Stanley approaches storytelling across fashion, beauty, hospitality, culture, and tech, why exclusivity today is rooted in curation rather than distance, and how long-term platforms and IPs build credibility beyond short-term buzz. Jesicaa also discusses the evolution of her leadership as Stanley Communications grew into a women-led powerhouse, the importance of trust and restraint in modern luxury PR, the gaps between classroom learning and real-world communications, and why the future of PR in India lies in influence, community, and immersive experiences rather than noise.
1. Stanley Communications is often credited with creating launches that feel like cultural moments rather than PR campaigns. How do you define the difference between visibility and cultural relevance, especially in luxury and lifestyle?
For me, visibility is about being seen, but cultural relevance is about being remembered and talked about long after the moment has passed. In luxury and lifestyle, it&rsquo;s not enough to just generate headlines or paparazzi flashes; the launch has to feel like it belongs to a larger cultural conversation. That&rsquo;s what we focused on with the Galeries Lafayette India launch: it wasn&rsquo;t a single night or a loud announcement, but a carefully layered, three-phase journey that built anticipation, credibility, and emotional connection with the city. When people feel that a brand understands where it&rsquo;s arriving, who it&rsquo;s speaking to, and why this moment matters now, it stops feeling like a PR exercise and starts feeling like a milestone. That&rsquo;s when visibility turns into cultural relevance.
2. You&rsquo;ve led some of the most iconic international brand entries into India, from Chanel No. 5 to Galeries Lafayette and AMIRI. What do global brands most underestimate about the Indian consumer when they first enter the market?
What global brands often underestimate about the Indian consumer is just how informed, discerning, and emotionally aware they are. Indian audiences don&rsquo;t buy into logos alone; they look for context, credibility, and a sense of belonging. When we launched AMIRI in India, the focus wasn&rsquo;t just on opening a flagship, but on introducing the brand&rsquo;s attitude, its cultural codes, and why it made sense for India right now. Today&rsquo;s Indian consumer has travelled, consumed global fashion digitally for years, and can instantly tell when a brand is simply importing a template versus genuinely engaging with the market. When brands take the time to listen, localise thoughtfully, and respect the pace and nuance of India, the response is incredibly powerful.
3. As a women-led agency of over 100 professionals, Stanley has grown alongside a rapidly changing PR landscape. How has your leadership style evolved as the agency scaled from a focused venture to an industry powerhouse?
As Stanley Communications evolved, my leadership naturally shifted from being deeply hands-on to being far more intentional and considered. In the early years, building credibility meant being present in every detail, but as the agency scaled, it became about setting a strong point of view, trusting excellence, and allowing the team to lead with confidence. Today, I focus on shaping vision, maintaining a certain standard, and nurturing an environment where talent feels empowered to think independently and deliver with finesse. You see this clearly in complex, multi-layered projects like the Galeries Lafayette India launch, where the team operated with precision and ownership across every phase. To me, authentic leadership in luxury is about restraint, clarity, and consistency, creating something enduring rather than simply growing fast.
4. Luxury PR today sits at the intersection of aspiration, access, and authenticity. In an age where everything is instantly visible online, how do you protect exclusivity without alienating a new generation of consumers?
Exclusivity today is really about curation rather than distance. In a world where everything is instantly visible, luxury brands have to be thoughtful about how much they reveal and to whom. When we worked on the AMIRI launch in India, the focus wasn&rsquo;t on mass exposure but on introducing the brand through the right cultural voices, moments, and conversations that reflected its spirit. The experience felt intimate, yet the storytelling travelled far beyond the room. Younger consumers don&rsquo;t want access for access&rsquo;s sake; they want to understand the brand&rsquo;s point of view and feel aligned with it. When you balance selective access with honest storytelling, exclusivity doesn&rsquo;t feel restrictive; it feels desirable.
5. You&rsquo;ve worked across fashion, beauty, hospitality, culture, and tech-driven platforms like The League. What stays constant in your storytelling approach across such diverse industries, and what must change every time?
What stays constant in my storytelling approach is starting with intent, understanding why a brand exists and what emotional space it wants to occupy, regardless of category. What changes every time is how that story is translated for the audience and platform. When we worked on Diptyque&rsquo;s India launch, the narrative was slow, sensory, and editorial, designed to be discovered rather than announced. In contrast, for a tech-driven platform like The League, the storytelling had to be sharper, more direct, and rooted in relevance and access, while still feeling aspirational. Fashion, beauty, hospitality, or tech - the medium, tone, and tempo constantly evolve, but the constant is creating narratives that feel considered, culturally aware, and true to the brand&rsquo;s identity.
6. Large-scale IPs like Front Row Weekend and GlobalSpa Fit &amp; Fab go beyond brand promotion into ecosystem building. What role do platforms and IPs play in shaping long-term brand equity versus short-term buzz?
Platforms and IPs play a very different role from one-off campaigns because they&rsquo;re designed to create continuity, not just attention. Short-term buzz is essential, but it fades quickly; a strong IP builds community, credibility, and a shared cultural language over time. With large-scale platforms like Front Row Weekend, brands aren&rsquo;t just showcased for a season; they become part of an ongoing ecosystem where designers, consumers, media, and tastemakers engage repeatedly. That consistency is what shapes long-term brand equity, because it allows brands to be experienced, discussed, and trusted over multiple touchpoints rather than a single moment. When an IP is curated thoughtfully, it stops being about promotion and starts becoming a platform for influence and longevity.
7. Your early exposure to global fashion ecosystems, from Milan Fashion Week to London PR firms, came well before India&rsquo;s luxury boom. How has India&rsquo;s position on the global fashion and luxury map shifted over the last decade?
When I first experienced global fashion ecosystems like Milan Fashion Week and worked with London PR firms, India was often seen as a future market - necessary, but not yet central to the global luxury conversation. Over the last decade, that perception has shifted dramatically. India is no longer just being introduced to luxury; it&rsquo;s influencing how global brands think about scale, storytelling, and cultural relevance. You see this clearly with milestones like the arrival of Galeries Lafayette in India, which signalled confidence in the market&rsquo;s maturity and sophistication. Today, India sits on the global luxury map as a market with depth, discernment, and a strong point of view, and brands now come here not just to sell, but to build long-term cultural presence.
8. PR today is no longer just about media relations; it&rsquo;s about influence, community, and credibility. What do you think modern PR professionals need to unlearn to stay relevant?
I think modern PR professionals need to unlearn the idea that success is defined purely by volume - more coverage, more influencers, more noise. Today, influence is built through relevance and trust, not saturation. We&rsquo;ve seen this shift clearly while working on brands like Diptyque, where a few well-placed, thoughtful stories created far more impact than widespread but shallow visibility. PR today is about understanding culture, building communities, and protecting credibility over time, not just chasing immediate results. When professionals move away from transactional thinking and focus on long-term relationships and meaningful storytelling, they not only stay relevant but are also respected.
9. Through Talent Lab, you&rsquo;re actively investing in the next generation of communicators. What gaps do you see between classroom learning and real-world PR, and how can young professionals better prepare themselves?
The gap between classroom PR and real-world campaigns is huge. In theory, you learn frameworks and case studies, but in practice, everything moves faster, the stakes are higher, and culture changes by the hour. When we launched Huda Beauty&rsquo;s Diwali campaign across Delhi and Mumbai or executed multi-creator campaigns, success depended on reading the room, improvising, and making decisions in the moment, skills no textbook can teach. Young professionals can prepare by seeking hands-on experience, observing seasoned teams, and learning to navigate ambiguity with curiosity and confidence. It&rsquo;s about stepping into the story as it&rsquo;s happening and shaping it with both instinct and insight.
10. Looking ahead, what excites you most about the future of PR in India and what worries you? Where do you see the next big shift coming from?
What excites me most about PR in India is the chance to turn brand moments into experiences that linger, like a Valentino soir&eacute;e where every detail, from guest selection to media engagement, shapes perception beyond the event itself. I worry that in the chase for quick visibility, brands may overlook the more profound narrative and consistency that truly build long-term equity. I see the next significant shift coming from PR that blends influence, community, and immersive experiences, where campaigns evolve into platforms that allow brands to connect meaningfully with audiences over time, rather than relying solely on instant buzz.&nbsp;

Owning a vehicle insurance guarantees that the vehicle owner prioritizes their own safety and that of the others.

Financial Implications of Driving Without Insurance

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Gaurav Kashyap’s contributions serve as a benchmark

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IntelMarkets Stands Out From the Competition

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Sifat’s journey with Phoenix by Sifat shows that even small actions can lead to big changes.

Eight-Year-Old Sifat Raises Over Rs 1 Lakh for Street Dogs

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Kareena Kapoor Khan’s presence as Gloirio’s brand ambassador has been instrumental in its success. 

Crafting Unique Spaces with Gloirio

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Dr. Kiran Bedi applauded the initiative, emphasizing the importance of recognizing individuals who embody selfless service and innovation.

Dr. Basant Goel has been bestowed with the prestigious Ratan

/buzz/text-shots/dr-basant-goel-has-been-bestowed-with-the-prestigious-ratan-tata-business-excellence-award-2024-475

Why Fixed Deposits will be the best investment options in 2025.

Why Fixed Deposits Are a Safe Investment Option in 2025?

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Pulkit began his journey in 2009, joining his father`s business, which already had a strong foothold in exporting utensils and rice to West Africa.

Lessons in Diversification From Pulkit Jain Who Built a Mult

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Linear measurement tools are essential for determining the dimensions of an object. These tools provide a way to quantify distance in a straight line.

A Beginner`s Guide to Accurate Linear Measurements in Engine

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Dr. Shivani Mayekar Rao: Crafting Smiles, Empowering Lives

Dr. Shivani Mayekar Rao: Crafting Smiles, Empowering Lives

The Bridge Builder of Modern Software and Old School Engineering

A guide to choosing a pre-owned Motorhome

Why Youngsters Should Invest in Health Insurance for Parents

Jesicaa Singh, Founder of Stanley Communications, on Building Cultural Relevance, Shaping Luxury Narratives, and the Evolution of PR in India

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Buzz News Stories

Dr. Shivani Mayekar Rao: Crafting Smiles, Empowering Lives

Dr. Shivani Mayekar Rao: Crafting Smiles, Empowering Lives

The Bridge Builder of Modern Software and Old School Engineering

A guide to choosing a pre-owned Motorhome

Why Youngsters Should Invest in Health Insurance for Parents

Jesicaa Singh, Founder of Stanley Communications, on Building Cultural Relevance, Shaping Luxury Narratives, and the Evolution of PR in India