SUV buyers today no longer fall into a single category. Some look for expressive design and premium comfort, while others prioritise compact dimensions, efficiency, and everyday practicality. The Tata Curvv and the Hyundai Exter highlight how manufacturers address these different expectations within the broader SUV space.
Although both vehicles are positioned as SUVs, they are designed for very different buyer profiles. Understanding these distinctions helps prospective owners choose a model that aligns with their lifestyle, rather than relying solely on size or branding.
Buyer Type 1: Style-Focused and Experience-Driven SUV Owners
The Tata Curvv is clearly aimed at buyers who see their vehicle as a lifestyle statement. Its coupe-style SUV design, flowing roofline, and strong visual identity appeal to users who value aesthetics and a premium feel.
The Curvv features sequential LED DRLs with welcome and goodbye animations, flush door handles with welcome lighting, connected LED tail lamps, and R18 diamond-cut alloy wheels, all contributing to a design-led presence that stands out on the road.
Inside, the Curvv caters to buyers who spend long hours in their vehicle and value comfort as much as appearance. Features such as a voice-assisted panoramic sunroof, a themed dashboard with mood lighting, ventilated front seats, and twin-zone climate control position the Curvv towards a more premium, experience-oriented audience.
This makes the Curvv particularly suitable for:

Buyers upgrading from mid-range sedans or premium hatchbacks
Users who prioritise design and cabin ambience
Drivers who frequently undertake longer journeys

Buyer Type 2: Practical, Urban-Centric SUV Users
The Hyundai Exter, by contrast, is designed with everyday usability at its core. It targets buyers who want the SUV look and driving position but within a compact, easy-to-manage footprint.
The Exter comes with signature H-LED DRLs, projector bi-function headlamps, muscular wheel arch cladding, and roof rails, giving it a youthful and outdoors-inspired appearance without the bulk of larger SUVs.
Inside, the Exter focuses on space efficiency and convenience. Features such as rear AC vents, cooled glove box, adjustable rear headrests, and ample headroom and legroom support daily commuting and short trips. The availability of a voice-enabled smart electric sunroof, wireless phone charging, and fully automatic temperature control ensures modern convenience without overcomplication.
This makes the Exter well-suited to:

First-time SUV buyers
City-based users with frequent stop-start driving
Buyers upgrading from small hatchbacks

Technology Preferences: Immersive vs Intuitive
Technology expectations differ significantly between these buyer groups.
The Tata Curvv integrates technology to enhance immersion and refinement. It features a 31.24 cm touchscreen infotainment system by Harman, a 26.03 cm digital instrument cluster with navigation display, multiple voice assistants (Alexa, Siri, and Google Assistant), and a JBL 9-speaker sound system that includes a subwoofer.
This setup appeals to buyers who enjoy advanced infotainment, premium audio, and a more connected cabin environment.
The Hyundai Exter, meanwhile, focuses on intuitive, easy-to-use technology. It offers a 20.32 cm HD infotainment system, advanced digital cluster, wireless Android Auto and Apple CarPlay (via adapter), and Bluelink connected car technology with over 60 features, including remote functions and OTA updates for maps and infotainment.
For buyers, this translates into a choice between a feature-rich, immersive system and a simpler, smartphone-friendly interface.
Safety-Conscious Buyers: Different Levels, Same Priority
Safety is a shared priority, but execution reflects buyer expectations.
The Tata Curvv positions itself strongly for safety-focused buyers, offering six airbags, a 5-star BNCAP safety rating, and ADAS Level 2 with 20 key features, including adaptive cruise control with stop-and-go, lane-keep assist, autonomous emergency braking, and a 360-degree 3D surround view camera.
The Hyundai Exter appeals to buyers seeking strong safety fundamentals at an accessible price point. It offers six airbags as standard across all variants, along with ESC, VSM, hill-start assist, TPMS, ISOFIX mounts, and over 40 advanced safety features, making it one of the most safety-focused micro-SUVs in its segment.
Powertrain and Usage Patterns
Usage patterns further separate these buyer groups.
The Tata Curvv offers multiple ICE powertrain options, including 1.2L petrol, 1.5L diesel, and Hyperion GDI petrol, paired with manual and automatic transmissions. This flexibility suits buyers who prioritise highway cruising, performance, and varied driving conditions.
The Hyundai Exter focuses on efficiency and ease of ownership, offering 1.2L petrol, AMT, and Hy-CNG Duo options with a dual-cylinder CNG setup that preserves boot space. This appeals to budget-conscious buyers and those with predominantly urban usage.
Which SUV Fits Which Buyer Best?
In practical terms:

Tata Curvv suits buyers seeking a design-led, premium SUV experience with advanced comfort, technology, and safety.
Hyundai Exter caters to buyers who want a compact, efficient, and easy-to-use SUV for everyday city life.

Neither vehicle is universally better; each is optimised for a different type of SUV buyer.
Conclusion
The Tata Curvv and Hyundai Exter demonstrate how SUVs are increasingly tailored to specific buyer profiles rather than a one-size-fits-all approach. The Curvv appeals to style-driven, comfort-focused users looking for a premium upgrade, while the Exter meets the needs of practical, urban buyers seeking efficiency and ease of use.
For prospective owners, the right choice depends less on badge or size and more on how closely the vehicle aligns with daily habits, expectations, and long-term usage

India celebrates harvest festivals across the nation with each region celebrating the occasion with their own cultural nuances. Be it Pongal, Makar Sankranti, Sankranti, Uttarayan or Lohri, each festival uniquely captures the country&rsquo;s shared spirit of hope, abundance and festive cheer.
Embracing the spirit of harvest festivals, India&rsquo;s leading electronics retailer invites shoppers to upgrade their homes and lifestyles between 10th &ndash; 15th January, 2026 with the latest technology. Customers can enjoy up to ₹10,000 instant discount on leading bank cards and up to ₹21,000 cashback on consumer durable loans. From HD TVs to smart appliances, our festive deals have something for everyone.
Get flat 25&#37 off with 2 years additional comprehensive warranty on 139CM (55) &amp; above TVs*.
MacBook Air M2 for just ₹64,990*/- Includes ₹4,000 cashback plus FREE Microsoft Office worth ₹6,899.
Upgrade to Apple AirPods 2nd Gen for ₹18,900*/- and get Neopack 3 in 1 charger worth ₹4,999 or Portronics TriFusion Speaker worth ₹2,999 at just ₹1.
Apple fans can upgrade to the iPhone 16 128GB, built for Apple Intelligence, now at ₹57,990/- with EMIs starting at ₹3,388/-.&nbsp;
The Oppo Reno 15 series is available starting at ₹45,999/-, along with an exclusive introductory offer worth ₹10,000. The Redmi Note 15 5G is just 7.35 mm thin, features a 108 MP OIS camera, curved POLED high-brightness display, IP66 dust &amp; water resistance and MIL-STD-810H certified protection, starting at ₹19,999/- only.&nbsp;
The Realme 16 Series &ndash; 200 MP Portrait Master delivers perfect shots at every zoom, starting at ₹28,999/-, with free Realme TWS Buds T200 Lite
Oppo K13 Turbo Pro 5G is available starting at ₹34,999/- featuring Snapdragon 8s Gen 4 delivering flagship-class performance, a 120Hz 1.5K AMOLED display for smooth visuals and competitive gaming and a long lasting 7000mAh battery for all day use.
Upgrade to Apple Watch S11 42 MM which now comes with Hypertension notification, with EMIs starting at ₹1,964*/- &amp; get Neopack 3 in 1 charger worth ₹4,999 at ₹1.
Buy select 1.5T 3 Star Smart Inverter Split AC &amp; get Exchange Bonus up to ₹2000*/- with ₹1,000* additional discount on card payments &amp; paper finance.
Get Side by Side refrigerator starting at ₹44,990/-* &amp; get free Havells Air fryer worth ₹7,500/-*. Double door refrigerators starting at ₹18,490/-* &amp; get free Boat Sound bar or Phillips Dry Iron.
Simplify your laundry routine with 10kg AI front load washing machines starting at ₹38,990*/-. Additionally, get freebie worth ₹5,000*/-
Buy Small Domestic Appliances worth ₹5,000/- or more &amp; get assured freebies worth up to ₹7,990/-, in addition to discounts of up to 50&#37 on select products.
Don`t miss out on this harvest of tech. Head to&nbsp;Reliance Digital and make your festive celebrations smarter and brighter with our category-wide festive discounts.

Voice dictation software has reached a point where most tools appear similar on the surface. They all promise faster writing, fewer keystrokes, and AI-powered accuracy. But once voice becomes your primary input method-not a convenience the differences between platforms become obvious.
Wispr Flow and Willow Voice are often mentioned in the same conversation. Both aim to reduce friction between thought and text. Yet beneath that shared goal lie two very different approaches to speed, intelligence, and long-term usability. This comparison focuses on how those differences show up in real work.
1. How Each System Thinks While You Speak
Willow Voice&rsquo;s dictation engine reacts to what you say. It processes speech in segments and applies formatting rules based on the application or context it detects. This works reliably for short bursts of dictation but can lose coherence when ideas stretch across multiple sentences or when thoughts evolve mid-speech.
Wispr Flow behaves less like a transcription engine and more like a listening system. It maintains a live understanding of the session as a whole, tracking intent, structure, and meaning across paragraphs. As a result, the output reflects how people actually reason aloud, rather than forcing speech into isolated fragments.
For users who dictate entire emails, documents, or strategy notes, this difference becomes immediately noticeable.
2. Latency: The Invisible Productivity Killer
Most dictation tools fail not because of accuracy, but because of delay.
With Willow Voice, dictated text typically finalizes after a brief pause often around 4-5 seconds. The delay is subtle but disruptive, especially when speaking quickly or refining thoughts in real time.
Wispr Flow minimizes this friction by operating at near real-time speeds, with transcription appearing within roughly 500 milliseconds. The system keeps pace with natural speech, allowing users to stay in flow without slowing down or mentally buffering their thoughts.
Over long sessions, this responsiveness translates directly into faster output and reduced fatigue.
3. Handling Real-World Speech, Not Ideal Speech
Speech in the real world is messy. Accents, regional pronunciation, code-switching, and mixed-language sentences are common especially in global teams.
Willow Voice supports multiple languages but performs best with standard, single-language English input. Accuracy can drop when users shift accents or combine languages in a single sentence.
Wispr Flow is designed for these exact scenarios. With support for over 100 languages, it handles multilingual dictation, accent variation, and spontaneous language switching with consistent accuracy. Users speaking in Hinglish, bilingual English&ndash;Spanish, or non-native English experience smoother recognition and fewer interruptions.
This makes Wispr Flow more reliable outside narrow, ideal conditions.
4. Output Philosophy: Polished vs Intentional
Willow Voice leans toward heavy auto-correction. It actively cleans up sentences, applies formatting, and normalizes tone. For simple tasks, this can be convenient. For nuanced communication, it can feel restrictive.
Wispr Flow prioritizes intent preservation. Instead of rewriting the speaker, it enhances clarity while retaining personality, emphasis, and natural phrasing. Punctuation and structure are handled intelligently, but without flattening the voice behind the words.
The result is text that feels authored, not generated.
5. Where Dictation Fits Into Daily Work
Willow Voice functions within a defined product environment, offering a focused experience with limited system-wide reach.
Wispr Flow operates as an always-available dictation layer. It integrates across macOS, Windows, iOS, and browser-based tools, working anywhere text input exists. Emails, documents, chat apps, internal tools all share the same voice workflow.
This consistency is especially valuable for users who move rapidly between tools and devices throughout the day.
6. Built for a Feature vs Built for a Platform
Architecturally, Willow Voice is optimized as a standalone dictation product.
Wispr Flow is built as a voice platform. Its infrastructure supports personalization, continuous learning, and expansion into advanced voice-driven workflows. Dictation is just the entry point, not the end goal.
This design choice positions Wispr Flow for long-term evolution as voice becomes a primary interface for work.
7. Privacy Tradeoffs and Performance Reality
Willow Voice&rsquo;s limited data retention model aligns with a conservative privacy stance, but it also restricts the system&rsquo;s ability to learn from usage patterns over time.
Wispr Flow uses secure cloud-based processing to enable adaptive language models and personalized output. This allows the system to improve continuously while maintaining modern security and compliance standards.
In practice, this results in higher accuracy and better reliability during real-world usage.
8. Final Perspective
Willow Voice offers a controlled, minimal dictation experience suitable for lightweight or structured writing tasks.
Wispr Flow is designed for users who depend on voice as a core productivity interface. With faster response times, deeper contextual intelligence, global language support, system-wide integration, and a scalable technical foundation, it delivers a more capable and future-ready dictation experience.
For those who think out loud and work at speed, Wispr Flow doesn&rsquo;t just transcribe it keeps up.

In India, celebrations are woven into everyday life. Some are grand and planned months in advance, while others are quiet, personal, and deeply emotional. From birthdays and anniversaries to a simple thank you or an unexpected gesture of love, every moment carries meaning. At its best, gifting is not about the product itself, but about showing up for those moments in the right way and at the right time.
Over the years, IGP has become a trusted part of how people celebrate these moments. In 2025 alone, the brand was part of over 2 million celebrations across India and internationally. Approximately &nbsp;1.8 million of these moments were celebrated within India, while 5.5 to 7 lakh celebrations helped loved ones connect across borders, reinforcing IGP&rsquo;s role in helping people stay emotionally close, no matter the distance.
Many of these celebrations began with cake. Birthdays, anniversaries, and family milestones continued to be anchored by cakes, with over 5 lakh cakes delivered during the year, amounting to more than 400 tonnes. For many, a celebration truly begins when the cake arrives. Recognising this emotional role, IGP went beyond delivery to celebrate the culture of cakes itself with the launch of the first-ever IGP Cake Fest in Mumbai. Designed as a community-driven celebration, the event brought together bakers, creators, and cake enthusiasts, spotlighting emerging talent through the Battle of the Bakers. The winner received a grand prize of ₹1 lakh and the opportunity to feature their creations on IGP, while live judging by celebrity chef Natasha Gandhi and enthusiastic audience participation turned cakes into shared moments of joy rather than just a dessert. Through Cake Fest, IGP elevated cakes from a product into a cultural experience and reinforced its leadership in celebration-led food experiences.
While some celebrations call for cake, others are best expressed through flowers. In 2025, IGP delivered over 3.1 lakh flower orders, marking moments of love, gratitude, and appreciation throughout the year. Valentine&rsquo;s Day and Mother&rsquo;s Day emerged as the two biggest flower-led celebrations, when emotions were expressed not through words but through thoughtfully chosen blooms. From romantic gestures to heartfelt thank-yous, flowers remained one of the most instinctive ways people marked meaningful moments with IGP.
Not every celebration, however, comes with advance notice. A forgotten birthday, a last-minute plan, or an unexpected gathering often needs something thoughtful, fast. To ensure no moment goes uncelebrated, IGP enabled personalized gift delivery within 30 minutes across 30+ Indian cities, offering over 250 hyper-personalized products. Whether it was a surprise birthday gift or party return favours, this innovation helped people celebrate in the moment, without compromise.
Celebrations are also increasingly shared. Offices, friend groups, and families now celebrate together more often, especially during festive seasons. To make these moments easier and more joyful, IGP introduced Find My Santa, an in-house Secret Santa generator that simplified group gifting through automated pairings, wishlists, and reminders. By removing coordination stress, the tool allowed people to focus on what mattered most: the joy of giving.
Beyond large and familiar occasions, IGP also found meaning in moments that are often overlooked. Its collaboration with Tim Hortons India for International Men&rsquo;s Day showed how appreciation, when expressed intentionally, can turn quieter occasions into moments of connection and celebration.
Some moments, however, call for reflection rather than festivity. Through its collaboration with Maddock Films for Ikkis, the biopic on Second Lieutenant Arun Khetarpal, PVC, IGP transformed gifting into a living tribute. The limited-edition self-watering pot and a hardy snake plant, created using soil respectfully collected from the hero&rsquo;s memorial at The Lawrence School, Sanawar, allowed people to honour a legacy while contributing to social impact. It served as a reminder that remembrance, too, is a meaningful form of celebration.
Celebrations also crossed borders. On World Cake Day, IGP brought global flavours into Indian homes through its Global Cake Collection, featuring iconic cakes from eight countries. From Rasmalai to Chocolate Kunafa, the collection celebrated how joy, like cake, speaks a universal language.
Taken together, these moments tell a larger story. IGP is not present only during festivals or peak occasions. It is part of birthdays and breakups, reunions and farewells, surprises and tributes. It shows up when people celebrate loudly and when they feel quietly grateful.
As IGP looks ahead to 2026, the focus remains on making celebrations more personal, more thoughtful, and more effortless. By deepening personalization, strengthening technology, and continuing to honour culture and community, the brand aims to stay present for every moment that matters.
Because at IGP, gifting is not about marking dates on a calendar.It is about celebrating life as it happens.

India`s business environment is evolving as more diverse founders enter the market, each bringing distinct perspectives to commercial opportunities. This shift reflects a practical reality: successful ventures emerge when entrepreneurs identify genuine gaps and execute effectively.
Women founders are part of this expansion, building businesses across sectors from technology to manufacturing to services. Their entry into previously restricted industries demonstrates that capability, not demographics, determines business outcomes. They`re solving real problems creating products people need, services that work, and employment that matters.
What matters isn`t the founder`s background but their approach. The most effective entrepreneurs share common traits: they spot opportunities others miss, they understand their customers deeply, they build operational systems that scale, and they persist through inevitable challenges. They`re pragmatic about growth, realistic about constraints, and focused on fundamentals revenue, margins, product-market fit, team capability.
This generation of founders is redefining entrepreneurship by showing what actually works. Some bootstrap, others raise capital. Some grow quickly, others build steadily. Some prioritize social impact alongside profit, others focus purely on market dominance. All these paths can lead to viable businesses.
The lesson isn`t about representation, it`s about expansion. When more people with different experiences and networks can start companies, the entire ecosystem benefits. Markets become more competitive. Solutions become more varied. The definition of "entrepreneur" becomes what it should be: anyone who can identify an opportunity and build something that works.
Success in business remains what it`s always been: understanding your market, delivering value, managing resources wisely, and adapting when circumstances change. Who accomplishes this is less important than that it gets accomplished.
Voyagio World
Founder - Swati Shrimali
Category: Tour and TravelVoyagio is an experiential travel company redefining how modern explorers experience the world. Built on the belief that how you travel matters as much as where you go, Voyagio operates across three verticals: culturally immersive journeys, short passion-based experiences for those who seek depth over checklists, and bespoke trip-designing services for travellers who don`t fit into traditional group travel.Each journey is crafted with intention alongside locals and Voyagio`s in-house team, moving beyond clich&eacute;s into curiosity and meaningful connection.What sets Voyagio apart is that it brings a thoughtful, people-first lens to experiential travel. Voyagio invites travellers to see the world differently and return changed in the best way. - &nbsp;www.voyagio.worldWizard of HCM
Founder - Kalyani Rajesh Ghule &amp; Pawan Singh Bisht
Category: Consulting | Corporate and Retail TrainingWizard of HCM is an expert-led Workday ERP training company helping professionals transition into high-growth global Workday roles. Built on founder Kalyani Ghule`s decade of experience training on enterprise HR systems and Workday implementations, the company has trained 2,000+ HR generalists, recruiters, analysts, ERP consultants, data professionals, career switchers, women on maternity break, professionals on career break and international job seekers through hands-on, real-world learning. With consistent learner satisfaction ratings of 4.8/5, Wizard of HCM focuses on practical capability, portfolio-ready experience, and measurable career outcomes. Their mission is to build a globally trusted Workday training company guiding 5,000+ corporate professionals into high-growth Workday roles that deliver 2&ndash;3x earning potential.. - www.kalyanighule.com
All Stars Digital
Founder - Riddhi Chhabria Asrani
Category: Digital MarketingAll Stars Digital &ndash; Mumbai`s go-to digital marketing powerhouse since 2018 that blends creativity with tech-savvy strategies. From social media mastery to branding and web development, SEO, Influencer Marketing, Performance Marketing, Online reputation management, they`ve helped 300+ from start ups to giants, brands scale online with tailored, results-driven campaigns. Their team of experts focuses on measurable growth, ensuring every client exceeds expectations. With offices in Mumbai, Ahmedabad, Bangalore and Delhi, All Stars Digital continues to shape the future of digital presence for businesses across India. It has 2 types of clients: 1. From inception - branding, strategy, growth, A-Z of the brand, needs to be managed. (Start ups, MSMES) 2. Brands that are established but want to do better. (Big powerhouses, many listed companies, Biggest brands of the nation are present on the roster.&nbsp; - www.allstarsdigital.in
&nbsp;effiHR
Founder - Anupriya Krishnan and Sami Alam
Category: SaaS | HRTecheffiHR is an AI-enabled HRMS built for organizations where payroll accuracy and compliance are non-negotiable-and experience still matters.
Designed by practitioners who`ve operated at scale, effiHR brings payroll, statutory compliance, tax workflows, and core HR into one thoughtfully designed platform. Global-ready by architecture, with region-specific compliance deeply embedded, effiHR combines rigorous controls through a strong maker&ndash;checker framework with an intuitive, human-first user experience.
By eliminating fragmented systems and manual work, effiHR helps large and growing teams reclaim time, improve operational efficiency, and scale seamlessly-without the chaos that usually comes with growth..- www.effihr.ai
FieldNet Global Research 
Founder/CEO - Pooja Kamlesh Shukla 
Category:&nbsp; Marketing Research, Strategy
Some businesses are built in boardrooms. FieldNet Global Research was built in markets, homes, and conversations across India. Founded in 2004 by research veteran Kamlesh Shukla, FieldNet began with a simple belief-real growth starts on the ground. Over 20+ years, it has powered 5+ million consumer interactions, conducted 10,000+ FGDs and IDIs, covered 2,000+ towns and villages, and partnered with 400+ brands across FMCG, BFSI, Pharma, Retail and Tech.
Today, under Pooja Shukla`s leadership, FieldNet is expanding beyond research into a full-funnel brand and go-to-market ecosystem. Operating across India, APAC and MENA, FieldNet enables brands to move seamlessly from understanding consumers to building markets and driving growth. www.fieldnetglobal.com
Rimore 
Founder - Bhavana Gupta
Category: Apparel | Fashion
Rimore, founded by Bhavana, is a linen clothing brand designed for modern, everyday living. Crafted using 100&#37 premium, non-blended linen, the brand focuses on pieces that breathe, move, and hold up through real life - from long workdays and travel to slow, unplanned weekends.
Rooted in functionality, Rimore addresses overlooked gaps in clothing design, including deep, usable pockets and high-GSM linen that maintains its shape wear after wear. Every piece is made using azo-free dyes and OEKO-TEX&reg; certified colours, produced through ethical practices that prioritise both people and the planet.
By blending comfort, elegance, and purpose-driven design, Rimore creates garments meant to be worn often, lived in fully, and loved for years - not seasons.-&nbsp; www.rimorestore.com
&nbsp;Elope
Founder - Surbhi Kharbanda
Category: Skin-kind Active WearElope - Positioned as a skin-kind activewear brand, `elope` moves away from the industry`s reliance on harsh synthetics and convenience-led design. Instead, it invests in research, testing, and refinement to ensure performance and skin compatibility are addressed together. Research coupled with the use of certified organic fabrics like GOTS&reg;, makes `elope` a unique brand in the Activewear space.
Rooted in natural and cellulose-based fabric blends, refined construction, and an understanding of skin as a living, sensing organ, `elope` prioritises long-term comfort and wearability.
Founded by Surbhi Kharbanda, an apparel professional with over 15 years of experience across the global fashion industry-including work with Tommy Hilfiger and Calvin Klein-`elope` brings together material research, functional design, and skin awareness to create activewear with intelligence, restraint, and care. - www.elopeactive.co
SatinVogue by Madhulika Mehta
Founder - Madhulika Mehta
Category: Apparel | Fashion
Madhulika Mehta, a couturiere, is the epitome of elegance and class, all wrapped in one. A self-made woman, Madhulika`s designs are timeless, creative and haute couture that embody the contemporary woman. She strongly believes in body positivity and creates ensembles suitable for all body types.
It may amaze you to know that Madhulika had no prior inkling towards fashion and was instead planning to pursue Law after completion of her 12th. Young and naive, 19-year-old Madhulika, still unsure of her future, was steered towards the fashion industry when she met Ram Lashkari, a fashion entrepreneur, on a trip to Jodhpur.Since SatinVogue`s inception in 2014, her brand has made its presence known in the fashion fraternity by appearing in various Exhibitions and Fashion Weeks, both National and International.Fashion is not just about wearing fancy clothes; a person can be defined as fashionable based on their actions. And Madhulika Mehta is exactly that - a true fashionista with a heart of gold. - www.instagram.com/satinvogue. Label Aeris
Founder - Ridhima
Category: Apparel | Workwear
Label Aeris is redefining women`s workwear in India through the science of image management - empowering ambitious women with design that`s equal parts intelligent and effortless. Founded on the belief that clothing should reflect confidence and capability, the brand curates cluster capsule collections of timeless, high-quality pieces tailored for Indian bodies and tropical climates. With a focus on functional elegance, superior comfort, and enduring style, Label Aeris isn`t just creating workwear, it`s crafting a wardrobe that moves with today`s modern Indian woman, from desk to dinner, with quiet power and poise. - www.labelaeris.com
Astrea Beauty
Founder - Sharon Natarajan
Category: Skincare
Astrea Beauty, founded in 2019 by Sharon, a marketing and advertising veteran with over 21 years of industry experience, inspired by her personal journey with her skin. Rooted in ancient Siddha wisdom and modern formulation science, the brand offers over 45 in-house developed vegan and natural skincare products.
COSMOS NATURAL certified by Ecocert Greenlife, Astrea Beauty is the 6th brand in India and the 1st vegan skincare brand to achieve this distinction, redefining ethical choices and sustainable beauty for a conscious global audience. - www.astreabeauty.in
India`s entrepreneurial landscape is shifting in a practical way: more women are building successful companies, demonstrating that there`s no single formula for creating a viable business. These founders succeed by identifying real opportunities, adapting to market conditions, and executing with consistency. What matters isn`t that they`re breaking barriers as much as they`re simply doing the work establishing operations, serving customers, creating jobs, and building sustainable enterprises across diverse sectors. Their companies contribute to India`s economy through straightforward means: solving genuine problems, delivering value people pay for, and proving that effective business building comes in many forms. The focus is on execution over narrative, on building organizations that function and compete rather than on disruption for its own sake.
The broader impact is tangible. These entrepreneurs provide concrete reference points for anyone considering starting a business, particularly those who haven`t seen themselves represented in entrepreneurial spaces. When founders with varied backgrounds and approaches succeed, entrepreneurship becomes less abstract and more accessible as a genuine option. Many of these leaders actively reinforce this through mentorship, investment, and collaboration creating networks that make the journey less isolating for newcomers. The result is an ecosystem where starting a business depends increasingly on capability and execution rather than fitting a predetermined profile. This isn`t about celebrating diversity as an end goal; it`s recognizing that India`s economy strengthens when entrepreneurship draws from wider perspectives and when success is defined by results rather than conformity to tradition.

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Buzzfeed News Stories

How Tata Curvv and Hyundai Exter Cater to Different Types of SUV Purchase

How Tata Curvv and Hyundai Exter Cater to Different Types of SUV Purchase

Reliance Digital Harvest Festival Sale Celebrates Sankranti, Pongal, Lohri and More with Apple iPhone Deals, Up to ₹10,000 Cashback and Easy EMI Options

Why Voice Dictation Tools Feel the Same Until You Use Wispr Flow and Willow Voice Side by Side

Why India’s Celebrations No Longer Feel Complete Without IGP

Wonder Women Entrepreneurs of India - January 2026

Home / Buzzfeed

Buzzfeed News Stories

How Tata Curvv and Hyundai Exter Cater to Different Types of SUV Purchase

How Tata Curvv and Hyundai Exter Cater to Different Types of SUV Purchase

Reliance Digital Harvest Festival Sale Celebrates Sankranti, Pongal, Lohri and More with Apple iPhone Deals, Up to ₹10,000 Cashback and Easy EMI Options

Why Voice Dictation Tools Feel the Same Until You Use Wispr Flow and Willow Voice Side by Side

Why India’s Celebrations No Longer Feel Complete Without IGP

Wonder Women Entrepreneurs of India - January 2026