After 33 years, Jadooz Cinema in Baramulla reopens with screening of Vidhu Vinod Chopra's '12th Fail'

Vikrant Massey and Vidhu Vinod Chopra's '12th Fail' has become the first film to screen at 'Jadooz Cinema' in Baramulla, J &K after a long wait of 33 years

Vidhu Vinod Chopra's '12th Fail' has indeed arrived as a film that went on to leave its impact on the minds of the audience with its captivating and encouraging story. The film has been receiving immense love from all across and also has an IMDb rating of 9.2 out of 10. While, it speaks volumes of the film being widely applauded and praised, it arrived as a monumental turn in Baramulla, Jammu, and Kashmir where 'JADOOZ' Cinema in the city reopened for the public after 33 years with the screening of '12th Fail'.

The impact of Vidhu Vinod Chopra's directorial '12th Fail' is constantly creating examples. A cinema hall named 'JADOOZ' Cinema in Baramulla, Jammu, and Kashmir, re-opened after a lengthy closure of 33 years. Lieutenant Governor Baramulla Minga Sherpa formally re-opened the cinema hall. '12th Fail' is the first film to be released in the theatre. 

'12th Fail', based on a true story, draws from the struggles of the millions of students who attempt the UPSC entrance exam. But at the same time, it goes beyond that one exam and encourages people to not lose heart in the face of failure and to restart. The film, directed by Vidhu Vinod Chopra, is now running in cinemas in Hindi, Tamil, and Telugu.

12th Fail completes 100 days: 

Earlier this month, the team of the Vikrant Massey and Medha Shankr-starrer completed 100 days in cinemas. The team held an event to celebrate the milestone. 

During the event, Vikrant asked director Vidhu Vinod Chopra on how he reflects on the film 100 days later. "100 days ago, in this very screen, we had our first show. When we talk about numbers, Rs 100 cr, now there’s Rs 500 cr, Rs 1,000 cr, Rs 2,000 cr, but to me it boils down to one thing. What is your intention? Why are you making that film? You make an honest film and it can reach those numbers. When I was making the film, I was told by everyone, including my dearest wife (film critic Anupama Chopra), to put it out on OTT!"

“She said, ‘Nobody will go to see Vinod! Teri aur Vikrant ki film!’ She told me I don’t know, that I’m not connected with movies (anymore). On top of this, these (trade) agencies were writing that it’ll open at Rs 2 lakhs and do a lifetime business of Rs 30 lakhs! Everyone scared me,” the filmmaker said.

Speaking on the occasion, Vikrant shared, "I truly believe that 12th Fail was a restart moment of my career. I would be honest when sir (Vidhu Vindo Chopra) approached me to play the role of Manoj, he told me, 'tujhe koi nahin janta... bahut sare log tujhe nahin jante iske bawajood tu kaam kar raha hai itne salo se.' So yes, it was a restart moment for me to work with such a great director, and that too on a big story. I had to go back and unlearn so many things. I learnt so much by working in 12th Fail. I was with Sir for 2.5 years on the sets of the 12th Fail. He made me learn so much. Every day you wake up, there is a restart moment."

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