People tend to listen when their favourite actor champions a cause. This belief has made Bollywood artistes join forces ahead of World Environment Day on June 5 every year, to raise awareness about nature conservation. This year, Ajay Devgn and Sharvari have taken the lead. The actors have shot for two special videos, helmed by Imtiaz Ali, as part of the World Environment Day campaign that aims to fight plastic pollution. 

In the past few years, many stars — including Alia Bhatt, Abhishek Bachchan, and Bhumi Pednekar — have fronted music videos to drive home the message. But Asif Bhamla, whose foundation spearheads the World Environment Day campaign, reveals that they changed tack this year. “This time we have taken a break from music videos. When I initially reached out to Ajay for the music video, he said that dance is not his forte, but he will do it as a video message. He added that we should create something that can run at the theatres too; that way, we can reach out to maximum people. We have three videos, [two of which are] titled Tik Tik Plastic 3.0 and Earthing. While Ajay and Sharvari have starred in two, the third stars Zeenat Aman and singer Shaan,” says Bhamla.