Debut director Prashant Singh Rathod has found inspiration for his film "Run Bhuumi", on women empowerment, in Prime Minister Narendra Modi's "Beti Bachao Beti Padhao" campaign. The film's trailer was launched here on Thursday by actress Urmila Matondkar in the presence of political dignitaries.

Organised by the All India Technical and Management Council (AITMC), an NGO which is backing the film, the trailer launch was attended by actress-turned-BJP leader Roopa Ganguly, BJP national secretary Tarun Chugh, former BJP National Secretary Rakesh Yadav, Sudesh Agarwal, chairman, Giant Group Dubai and actress Nisha Kothari.