Aamir Khan has come up with yet another idea to promote his upcoming film P.K. It seems that during a discussion about marketing plans for the film, the actor suggested that they have some fun and introduce a tool for audience interaction. A source says, &ldquo;Rajkumar Hirani and Aamir have are keen to work with some never seen before ideas.
<img title="Aamir Khan" src="http://images.mid-day.com/images/2014/oct/01-Aamir-Khan.jpg" alt="Aamir Khan" /> Aamir Khan
The film&rsquo;s marketing team is now working towards placing standees in cinema halls months in advance so as to generate curiosity. Moreover, Aamir has suggested that instead of putting up a regular standee, they should mix things up a bit by having the cutout play recorded messages from Aamir himself.&rdquo;
This means that audiences can actually speak to Aamir&rsquo;s standees that will be placed in leading cinema halls over this weekend. &ldquo;Even though some stills from the film have been leaked out, the crew has managed to keep Aamir&rsquo;s look under wraps. There has been much speculation about his look and his character, so Aamir and Rajkumar Hirani wanted to cash in on it in an innovative fashion.&rdquo;
A spokesperson for the film confirms the story. &ldquo;This is surely the first time that a Bollywood film will have a talking standee. It adds an interesting element to a static marketing tool,&rdquo; says the spokesperson.

Gulzar writes for Ranveer Singh

Aamir Khan will get his cutouts in theatres to talk to people passing by as a part of promotions for his upcoming film 'pk'

Aamir Khan introduces a unique marketing strategy for 'pk'

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Aamir Khan introduces a unique marketing strategy for 'pk'

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