Businessman Adar Poonawalla-led Serene Productions today announced that it has entered into a binding agreement to invest Rs 1,000 crore into Karan Johar’s Dharma Productions and Dharmatic Entertainment (collectively, “Dharma”), India’s leading production house. Through this investment, Serene Productions will hold a 50 per cent stake in Dharma, with Karan Johar retaining the remaining 50% ownership. Karan Johar as the Executive Chairman will spearhead the company`s creative vision, while Apoorva Mehta, in his role as the Chief Executive Officer, will work with Karan in steering the strategic direction and overseeing the operational excellence of the organization.

India`s entertainment industry has experienced significant expansion, driven by surging digital penetration and a diverse audience seeking high-quality content across multiple platforms, with growing global relevance. This strategic partnership between Serene Productions and Dharma is designed to capitalize on these opportunities by combining Dharma`s rich legacy in storytelling with Adar Poonawalla`s strategic acumen and resources. The collaboration aims to further transform content creation, distribution, and audience engagement by integrating advanced technologies and pioneering production methods.