Aditi Rao Hydari has been in the business for over two decades. She has seen her share of ups and downs in the industry. She recently got candid about the darker side of fame. Opening up about smear campaigns, paid negativity, and the growing wave of misinformation online, the actor reflects on how she navigates constant scrutiny. Choosing grace over outrage, she leans on her mother’s wisdom to stay grounded amid the noise.

Aditi Rao Hydari on paid PR campaigns

The Heeramandi actress believes smear campaigns against celebrities are not a recent phenomenon. “Celebrity smear campaigns aren’t new," she tells HT, adding, “But I see it around me all the time. Occasionally, I come across random rubbish about myself. I ignore it because I know there’s some agenda behind it.”