Yash Raj Films will open the advance booking for 'Pathaan,' which has become one of the most anticipated Hindi film to release worldwide in a long time on January 20th, 5 days before the film’s release! The strategy is to take the hype around 'Pathaan' to its optimal point before YRF gives an opportunity to audiences to book tickets of this big ticket Hindi tentpole movie. 

Touted as one of the biggest ever action spectacle that audiences will see in theatres, the visually spectacular Yash Raj Films’ action extravaganza, 'Pathaan,' is part of Aditya Chopra’s ambitious spy universe and has the biggest superstars of the country Shah Rukh Khan, Deepika Padukone and John Abraham in it.