On Thursday, the Delhi High Court gave major relief to Bollywood star Ajay Devgn, protecting his personality and publicity rights. The court imposed an interim order prohibiting many websites and digital platforms from utilising his name, appearance, voice, or any other aspect of his personality for commercial purposes.

Justice Manmeet Pritam Singh Arora issued the ruling in response to Devgn`s suit, adding him to a growing list of Indian celebrities, including Amitabh Bachchan, Anil Kapoor, and Karan Johar, who are turning to the courts for protection against identity theft in the digital age, particularly in light of the rise of Artificial Intelligence (AI) and deepfakes.