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Akshay Kumar: Film earned respect for fronting return of cinemas
Updated On: 21 September, 2021 07:36 AM IST | Mumbai | Uma Ramasubramanian
As Bell Bottom drops online a month after its theatrical run, Akshay says audience and industry’s love has validated his call of big-screen-first
Bell Bottom hit the marquee on August 19
He is one of the most business-savvy actors in Bollywood. But business wasn’t Akshay Kumar’s top priority when he sought a theatrical run for Bell Bottom. The superstar chose to back a larger cause instead — the revival of cinemas. In his books, the goodwill thus earned far outweighs the financial success of a film. Today, he is content in having made the right decision; after earning a respectable amount at the box office, Bell Bottom opened to positive reviews on Amazon Prime Video last week.
“The appreciation that it is garnering, makes all the hard work seem worthwhile,” begins the actor. The Ranjit M Tewari-directed spy thriller hit the marquee in mid-August amid the theatre shutdown in Maharashtra. “I was a bit disheartened because theatres hadn’t opened up everywhere, despite the 50 per cent occupancy rule. But I believe every film has its own destiny. Bell Bottom earned a lot of love and respect from the audiences as well as the industry for fronting the return of cinemas.”
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