The Central Board of Film Certification (CBFC) has discontinued Akshay Kumar`s popular anti-smoking ad featuring Nandu. For six years, the ad has been played on the big screen before the screening of every Hindi film in the country. The ad has now been replaced with a fresh ad on anti-tobacco. In 2012, the Ministry of Health and Family Welfare along with the Ministry of Information and Broadcasting mandated that films depicting smoking scenes need to play anti-smoking ads before the beginning of the film and after the intermission point.

According to a report in Bollywood Hungama, the Akshay Kumar ad has been replaced by a new ad that highlights the benefits of quitting tobacco products. It highlights the changes observed in a body just 20 minutes after quitting.