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Big B joins customer awareness campaign of The Reserve Bank of India
Updated On: 29 September, 2020 12:00 PM IST | Mumbai | mid-day online correspondent
Amitabh Bachchan, who had also promoted digital banking during the lockdown, is the go-to star for social media campaigns.
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Amitabh Bachchan
The Reserve Bank of India has roped in Amitabh Bachchan for the customer awareness campaign to prevent account holders from being duped by fraudsters.
As part of the initiative, Big B posted a message on the regulator's social media handle. "The cost of awareness is hardly a penny, but ignorance can cost you hard-earned money."
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