In 2019, Neha Dhupia had launched the social media campaign, Freedom to Feed. The campaign has a two-fold objective — to create awareness about the importance of breastfeeding so that public spaces are made conducive for it, and to enable new mothers to feed their babies in public without judgment. Over the past three years, she has spread awareness about the campaign by posting and sharing news articles, and videos. Now, Aparshakti Khurana, who became a father last August, has pledged his support to the initiative.   

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