Shah Rukh Khan is not only one of the best actors we have in the industry but also one of the smartest when it comes to the marketing game, believes Aryan Khan. Aryan, who has recently launched a luxury brand, D`YAVOL, with his father, posed for the latest collection of his brand on the cover of `L’Officiel Arabia`. In the interview, Aryan heaps praise on his father and says that "what sets SRK apart from most is his diversification into other fields."

Aryan Khan heaps praise on Shah Rukh Khan

In conversation, Aryan talks about how Shah Rukh becomes the biggest help whenever he is stuck in any situation. Aryan said, “My father is perhaps one of the smartest marketing minds, apart from being deeply connected to audiences and being a global fashion trendsetter himself. He is also extremely level-headed and always makes us take a step back and look at the bigger picture when we are stuck in the weeds."