Baaghi 4: Sanjay Gupta takes a jab at makers for offering discount

Updated On: 05 September, 2025 06:14 PM IST | Mumbai | mid-day online correspondent

Tiger Shroff’s Baaghi 4 released with a Buy 1 Get 1 ticket offer on opening day to boost theatre footfalls. Filmmaker Sanjay Gupta criticised the move, questioning makers that what times are we living in

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Sanjay Gupta on Baaghi 4

Tiger Shroff’s Baaghi 4, touted to be one of the bloodiest movies of the franchise, has finally hit the theatres. A day before release Buy 1 Get 1 ticket scheme was announced by the makers to get footfalls at the theatres. However, this move has been slammed by Dus Kahaniyaan director and producer Sanjay Gupta.

Sanjay Gupta on Baaghi 4 ticket offer

Filmmaker Sanjay Gupta, known for his own successful actioners, took a pointed dig at the film’s promotional strategy. Taking to X (formerly Twitter), Gupta wrote: “Big Budget. Big Producer. Big Star. First Friday. One Plus One Free. What times are we living in? Why even make films?”

While he didn’t name the film, his post was seen as a clear jab at producer Sajid Nadiadwala’s marketing approach, which includes a tie-up with a popular ticketing platform offering a “Buy 1 Get 1 Free” deal (up to ₹150 off) on opening day tickets. The move is aimed at boosting footfalls. Several major releases in the recent past have resorted to similar offers to attract audiences amid increasing competition and dwindling theatre attendance.

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