Neither music listeners nor Aditya A himself could have anticipated the immense success that his single, Chand baliyan, would garner, two years after its release. Popping up as a particularly attention-grabbing ad that interrupted Spotify playlists, the lilting song had all the ingredients for the making of a hit track. Yet, it only managed to come under the spotlight after the recent social media boom.

“Its success opened many doors for me. I have been [hired for] a lot of live shows, and have been exposed to new audiences. I now have a new fan-base,” says Aditya.