At a time when a major chunk of the world is still scratching its head as it tries to make sense of cryptocurrency, Daler Mehndi has emerged a pioneer of sorts by becoming among the early Indians to purchase virtual real estate in the Indian Metaverse, PartyNite. 

The decision was taken after Mehndi enjoyed his January 26 gig at PartyNite, and the property, named Balle Balle Land, will have a store from which fans can purchase merchandise via NFT tokens.