Good writing is the need of the hour, feels actor Boman Irani, to sustain audience interest at a time when OTT provides a surfeit of choice.

"The OTT platform gives an opportunity not only for writers but also actors and technicians. However, on OTT, there are thousands of choices. It takes 10 to 15 minutes to reject if you cannot engage the audience in their home. This can be avoided with good writing, which also applies to the rest of the show. Writing has become the superstar on the OTT platform," Irani tells IANS.