In a sun-scorched desert, singer and composer Vivek Agrawal sits at a piano. Not quite him, but his avatar, suspended inside The Oasis. It’s an interactive virtual world created by Agrawal where listeners explore an album through immersive visuals, storytelling, and digital environments rather than traditional streaming.

“I was initially inspired to create The Oasis as I wanted fans to immerse themselves in my album through both audio and visuals. I saw a lot of potential in augmented reality to enable fans to connect with artistes, so I created a virtual avatar of myself,” he told mid-day.