Filmmaker Sudhanshu Saria on Friday alleged that the poster of Ekta Kapoor's upcoming web series "His Storyy" has "ripped off and stolen" the poster concept of his 2015 film "LOEV".

"Why do people do this? A reputed studio like @altbalaji and @zee5 with all the money and resources in the world embarrassing incredible artists like @instasattu and @crimrinal to post artwork that is just plain ripped off and stolen. The first image is the gorgeous illustrated poster of our film LOEV -- painstakingly created over 13 months with so many drafts we lost track. It was conceptualised in partnership with the amazing minds at Pigeon & Co @mouthofpigeon illustrated beautifully by @rohanpore with oversight from @jahanbakshi Just a total labour of love," Saria wrote on Instagram.