Actor Saif Ali Khan says unlike films, the digital streaming platforms provide artistes with an "egalitarian" environment where everyone is treated as an equal. Khan was one of the first mainstream Bollywood stars to enter the digital medium with Netflix's "Sacred Games" in 2018. The actor said since OTT platforms do not provide viewership numbers, it helps people in judging a film or a series purely on its merit. "It's wonderfully liberating not to be bothered by the box office, which naturally controls creativity quite a lot. The audience decides what they want to see and who becomes a star.

"A star commands a certain opening day number. Your price tag is based on market value. But to have an egalitarian environment is always good," Khan told PTI. The 50-year-old actor received massive acclaim for the show, which also featured Nawazuddin Siddiqui. Khan said the duo were "equals" on set and were competing with each other for the betterment of the project, with no industry-set hierarchy. "When Nawazuddin and I do a 'Sacred Games', we must behave like equals and on the same kind of level like everybody else. It's a more egalitarian atmosphere there.