Aamir Khan has announced that his film Sitaare Zameen Par will be available on YouTube from August 1. The film will be arriving on the internet just six weeks after its theatrical release. While the film will be available at Rs 100 on his YouTube channel, it has attracted different reactions from the industry. While promoting the film, Aamir Khan had said that his film would not be released on OTT and can be experienced only in theatres. While some exhibitors have felt that the move to make the film available on the internet soon will not help the theatre business, some have supported him. 

Hansal Mehta supports Aamir Khan

Filmmaker Hansal Mehta penned a note in support of Aamir Khan on X. He wrote, "Aamir Khan releasing Sitaare Zameen Par on YouTube as a pay‑per‑view title after its theatrical run is not a threat to anyone. It’s a smart, forward‑looking move that deserves applause, not knee‑jerk criticism."

He added,"Our ecosystem is skewed toward instant gratification and a handful of giant spectacles. Theatrical windows are treated like rigid commandments, while OTT has become the only post‑theatrical refuge. So many thoughtful films vanish or languish. That’s neither sustainable nor fair to the diversity of work we produce. If this model works, it will embolden more producers to back films that don’t follow the herd mentality currently dominating the sector."