Filmmaker Hansal Mehta took to social media to share his thoughts on the current state of film and series promotions. 

Reflecting on the repetitive nature of celebrity interviews and media appearances, he questioned whether these generic marketing strategies truly connect with audiences or simply maintain an illusion of success. Without naming any particular film or artist, Mehta reflected on the formulaic nature of modern-day marketing campaigns, questioning whether these efforts genuinely engage viewers or simply maintain an illusion of success.

On Friday, the veteran filmmaker took to his X handle to point out how promotional activities today often follow a rigid template—the same actors appearing on the same podcasts, answering the same questions, and making identical appearances across cities and events.