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Have you heard? Ajay Devgn on film industry's struggle
Updated On: 09 April, 2025 07:28 AM IST | Mumbai | The Hitlist Team
Bollywood star Ajay Devgn believes that the Hindi film industry is struggling to understand the evolved taste of audiences. He also said that they are still trying to figure what will work and won't in the theatres
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Ajay Devgn and Rajkumar Gupta
Bleeding Bollywood
Bollywood star Ajay Devgn believes that the Hindi film industry is struggling to understand the evolved taste of audiences in the post-Covid era. Speaking at the trailer launch of Raid 2, directed by Rajkumar Gupta, Ajay said, “We’re still struggling. We’re not sure [about] what the audience would come in [theatres] for and what not. But we think we have an idea of how the audiences have evolved and changed during the pandemic. Also, [there has been] too much exposure of international [content]. We are adapting to it and that’s how we are also changing. [We are] trying to figure things out.” He added that the problem is not unique to Hindi cinema, noting, “Some [films] are working and some are not working. It could be Bollywood, the South film industry or Hollywood. The situation is the same everywhere.”
Main nikla gaddi leke, again
Sunny Deol
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