Defining success

Shreya Ghoshal

Singer Shreya Ghoshal has said that social media metrics do not define a song’s true success, insisting that live audience response is the real measure. “Those likes and views are very skewed because everything can be bought. The success of a song is when I take it to a concert and people sing along,” she said. The singer added that even if listeners do not know a song initially, “true success is when the next time they remember it and ask for it again.”