Box office battle begins 

The fireworks at the box-office are getting increasingly exciting as Diwali nears. The makers of the two festival releases, Singham Again and Bhool Bhulaiyaa 3 (BB3), are sparing no effort in striking the most lucrative deals. Recently, Rohit Shetty and Jio Studios finalized PVR-INOX Pictures for all-India distribution of the action drama starring Ajay Devgn, Kareena Kapoor Khan, Akshay Kumar, Deepika Padukone, Ranveer Singh, Tiger Shroff and Arjun Kapoor. Now, talk in the trade is that producer Bhushan Kumar and distributor Anil Thadani are going all out for their horror comedy starring Kartik Aaryan, Madhuri Dixit-Nene, Vidya Balan and Triptii Dimri. Sources claim that Anil is offering Allu Arjun`s Pushpa 2: The Rule in a joint deal with BB3 to single screen and non-national cinema chains to ensure huge footfall in the mass centres. Having struck hard deals to secure his releases like Salaar: Part One—Ceasefire during the clash with Dunki last year, Anil is said to be offering reasonable terms to the exhibitors to ensure the best showcasing for BB3. Things are expected to heat up in the coming days.  

Prequel coming soon