The much-awaited trailer for Sanjay Leela Bhansali`s `Heeramandi: The Diamond Bazaar` was unveiled Tuesday. Richa Chadha, who plays the role of Lajjo a courtesan, was also present at the launch in New Delhi. She claimed the series would become India’s ‘Narcos’ or ‘Squid Game’. 

Praising Bhansali, Richa said, "I feel this show truly has the potential to travel outside India because in a sense, if you Google Bollywood extravaganza, the first thing that pops up is the creator of the show - Sanjay Leela Bhansali. So, I think it would be a great offering from India to the world. Shows like ‘Narcos’ or ‘Squid Game’, they come from Mexico and Korea. I think it is going to be one of those that travels, and it would be a great offering from India or the Indian subcontinent to the world.”