As part of an interesting marketing campaign, Sajid Nadiadwala’s highly anticipated action-thriller ‘Heropanti 2’ played on the name of their protagonist and connected it to the popular Tadoba National Reserve, one of the country’s oldest largest Tiger reserves.

The aim of this campaign was to highlight the conservation and protection of India’s tiger population by playing off a signature dialogue in Heropanti 2 – The posters displayed outside Tadoba National Park read ‘Tiger dhoondne se nai...kismat se milta hai’ something that excited and amused fans who were quick to make the campaign viral on the digital platform.