The film features two newcomers -- Tripti Dimri and Avinash Tiwary -- is presented by Imtiaz Ali and co-produced by Ekta Kapoor, Shobha Kapoor and Preeti Ali

Imtiaz Ali
Filmmaker Imtiaz Ali, who has written the story of the upcoming film "Laila Majnu" along with his brother Sajid Ali, says he initially didn't intend to make it into a film.
Imtiaz told IANS: "When I started writing the story of 'Laila Majnu', I had no intention to make a film. My first introduction to 'Laila Majnu' (the folklore) happened when I was supposed to read a collection of folk stories and 'Laila Majnu' was one of them. The thought came to my mind about what happened to Majnu and why did he refuse to accept Laila when she came to him after facing all the obstacles?