In 1970, Asha Parekh starred as a (pretend) widow in Kati Patang and Rajesh Khanna was her silent lover. There was not a single touch or caress between the two. Distributors were aghast, ‘How can we have the biggest romantic star of all time not even embracing his heroine once? Audiences would boo the film out of theatres,’ they said. But director Shakti Samanta stuck to his guns. No way. The widow wouldn’t cuddle up to the lover boy, come what may. Jump to 2000. Girls in movies like Ragini MMS look straight at the guy and ask, “Have you come yet?”

Varun Dhawan, Alia Bhatt and Siddharth Malhotra in Student of the Year