Actor-musician Alexx O’Nell is teaming up with Rajkummar Rao for the third time in Roohi after Chittagong (2012) and Bose: Dead/Alive (2017). O’Nell plays an American filmmaker, who visits a village to document a local custom, in the horror comedy. “Finally, it’s great to play a character friendly to Raj’s, after our first two outings in which I was aiming to murder him,” he says.

The story narrates the folklore of a witch who possesses the bride after the groom falls asleep. Twitterati pointed out that the trailer attempts to evoke laughs with an abduction scene. Ask Hardik Mehta if he is being responsible in his depiction of comedy, and he says, “To subvert a notion, you have to portray it. I debated the scene when I first read the script. I see the risk of the scene, but I am also aware of its repercussions on the characters as the film progresses. I don’t want people to judge the film basis the trailer. Put in the two hours, and then judge us. We have woven in the right boundaries and messaging in the narrative. We aren’t irresponsible as makers.”