KJo says families avoid watching films in theatres due to expensive popcorn

Updated On: 24 September, 2024 08:52 PM IST | Mumbai | mid-day online correspondent

Bollywood filmmaker Karan Johar asserted that families in India do not wish to watch movies at a cinema hall due to the inflated prices of food options available there

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Bollywood filmmaker and Dharma honcho Karan Johar, who has been appreciative of his contemporaries by heaping praise on blockbusters like ‘Stree 2’ and ‘Animal’, engaged in a conversation surrounding footfalls at theatres which affect box office numbers. He asserted that families in India do not wish to watch movies at a cinema hall due to the inflated prices of food options available there.

Karan Johar blames expensive food for less footfall at cinema halls

In an interview with The Hollywood Reporter India Karan said, the audience would rather spend at a restaurant than watch a movie in theatres. He explained, “They went to 100 homes, and out of those 100 homes, 90 said they would watch only two films a year (in theatres). This is of an income group that is a massive part of our audience base. They can’t afford it. They may come out on Diwali, or if they hear about a film like Stree 2.”

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