Actor Kay Kay Menon says he lacks the skills to promote or market himself, adding that his expertise lies in performing and not promoting. Despite being a revered actor, Kay Kay is still an enigma to many. The actor hardly ever uses social media. Asked if self-promotion is something he avoids or doesn't like, he replied: "I don't have the expertise in that department, I seriously lack the skill to market myself. Some people have it and they are blessed, but I don't think I have expertise to promote myself.

He added: "I like to promote my work. I do the promotion for my work because that is required. Apart from that I just don't know how to promote myself, to be honest, I think my work ideally should speak for itself. I have expertise of performing, not promoting."