Animation series Hasya Kavi Potliwala uses poetry to address important issues during these troubling times. Population Foundation of India (PFI) has partnered with Government of India and Facebook for this animation series, as part of a national level campaign to curate and create verified, reliable and updated communication materials on the virus. The campaign aims to bring awareness across social media networks, state governments and NGOs in multiple languages.

For the campaign, PFI has created a series of short animation films on issues related to the pandemic. The first of these animation shorts is a bi-weekly series titled, Hasya Kavi Potliwala. The series is conceptualised and produced by theatre and film director Feroz Abbas Khan.