Actor-ad filmmaker Gaurav Chanana’s production house Lucifer Circus is today best known for campaigns with a soul. Their latest Swayam campaign conceived by Sujoy Roy of Ogilvy produced by Gaurav Chanana and directed by Deepak Thomas is the talk of Tinseltown with actors like Ajay Devgn and Kajol appreciating these relevant ad films that stress on the importance of gender sensitization.

Actor Kubbra Sait expresses that this campaign “perfectly encapsulates simple advertisement with a punch message in it," while Masaba confesses, “I love this. Important and powerful.” Aparna Sen has also shown her support by sharing the campaign on her Twitter handle.