When it comes to promoting new talent in films and entertainment, Aagaaz Entertainment takes the cake. Established in 2017 as a distribution house, Aagaaz Entertainment launched its own music company last year and has since then released a host of music videos that have quickly gained a lot of popularity like 'Jahan Bhi Main Jaata Hoon' by Amit Gupta, 'Tujhse Dil Ki' by Shahid Mallya (both directed by Aman Nautiyal), 'Tujhe Dekhoon' sung by Javed Ali and many more. Releasing next month is 'Har Lamha' sung by Asit Tripathy (Playback singer in Shaadi Mein Zaroor Aana) and Deepali Sathe (Playback singer in Hamari Adhuri Kahani and Humpty Sharma Ki Dulhaniya). "We've worked with really talented playback singers like Asit, Deepali, and the legendary singer Kumar Sanu's son Jaan Kumar Sanu," Neeraj Tiwari said.

Carrying forward his family's legacy in the film and entertainment industry since the 1960's, Neeraj Tiwari aims to boost fresh artists through his company Aagaaz Entertainment. "If we're planning to release around 100 music videos a year, I'd want at least 30 of those to come from budding singers, composers and lyricists. My casting team works really hard to scout hidden talent from various sources and we were fortunate enough to find a few brilliant lyricists through social media. Alaukik Rahi, Khushbu Gupta and Seema Nirankari are a part of the Aagaaz family now – we've already recorded with them and I'm looking forward to releasing their songs," Neeraj said.