Cinema should reach every part of the country. From this singular idea was born PictureTime, a cinema chain that has set up inflatable theatres in remote parts of India, from Ladakh to Asifabad in Telangana. On May 22, it launched Maharashtra’s first state-of-the-art inflatable theatre in Gadchiroli, one of the state’s most underserved regions. With tickets priced at just Rs 100, the cinema offers all the benefits of a premium theatre — air-conditioned auditorium, Dolby 5.1 surround sound, and push-back seating.

The interior