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Mid-day 45th anniversary special: AK vs AI
Updated On: 26 July, 2024 08:38 AM IST | Mumbai | Upala KBR
With Bollywood stars frequently becoming targets of deepfake videos, actor Anil Kapoor tells mid-day why he took legal action last year to prevent misuse of his name and image by AI creations
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Let’s consider the past few months. How many instances did we hear of Bollywood celebrities’ deepfake videos circulating online? From a ‘Get ready with me’ video claiming to feature Alia Bhatt, to a 40-second clip of Ranveer Singh purportedly endorsing a political party, deepfake videos are getting more frequent, and more alarming. While this has naturally sparked a dialogue about misuse of artificial intelligence (AI), Anil Kapoor, last year, may have set a precedent for Bollywood stars.
In September 2023, the Delhi High Court ruled in Kapoor’s favour when he appealed for the protection of his personality rights. The actor, 67, had highlighted his concern about AI being misused, and sought to restrain unauthorised parties from using his name, voice, image, likeness, and iconic dialogues, without his explicit consent, for commercial gains. His counsel, led by Ameet Naik, had provided various instances of misuse of his attributes, which led the court to grant the order that protects the actor’s rights across all media.
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