Prasoon Pandey
Ad filmmaker

Conceptualised and remotely shot Family, a short film on the importance of staying indoors

On March 24, when the government announced the nationwide lockdown to prevent the spread of the Coronavirus pandemic, Prasoon Pandey wondered how he could highlight the importance of 'stay home, stay safe' among the masses. It took him 30 minutes to conceive the short film he called Family, but he knew the road ahead would be difficult. He turned to ad guru and brother Piyush Pandey, who offered two words of advice: "Call Amitji."