To celebrate National Cinema Day on September 23, multiplexes across the country are selling tickets for flat Rs. 75. Almost all major multiplexes are participating to celebrate cinema. The response to National Cinema Day has been "unprecedented", says the Multiplex Association Day. 

Ahead of the National Cinema Day celebration in India, the Multiplex Association of India issued a statement in response to the slashed prices of tickets for a day. "A record number of moviegoers are expected to visit cinema/s on Friday, 23 September to celebrate the National Cinema Day. The response to the pre-sales has been unprecedented and 23 September is on course to become the highest attended day of the year for cinemas across the country," they wrote.