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National Cinema Day effect: Dial down cost, dial up footfall
Updated On: 26 September, 2022 07:49 AM IST | Mumbai | Mohar Basu
After audiences flock to the theatres on National Cinema Day, exhibitors decide to reduce Vikram Vedha’s ticket prices to lure viewers
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Hrithik Roshan
On September 23, multiplexes and single-screen theatres across the country celebrated National Cinema Day by slashing ticket prices to Rs 75. The response was overwhelming, with most shows of Brahmastra: Part One — Shiva running to full capacity. The spike in audience footfall was noted by distributors and exhibitors, who are considering making admission costs more affordable. While director Ayan Mukerji has announced that Brahmastra tickets will be available at Rs 100 during the Navratri festival, exhibitors have decided to cap Vikram Vedha ticket prices at Rs 450.
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