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That sweet spot between TV and OTT
Updated On: 23 October, 2023 07:37 AM IST | Mumbai | Mohar Basu
With streamers set to adopt TV-plus model that blends elements of daily soaps and web series, Mumbai Diaries creator Nikkhil Advani deems it a crucial step to rope in wider audience
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A still from POW: Bandi Yuddh Ke
In 2016, Nikkhil Advani had created POW: Bandi Yuddh Ke, a thriller that had international sensibilities but was designed for the television audience. Today, it is being cited as a prime example across writers’ rooms as OTT players are moving towards TV-plus. Many streamers hope to increase their audience base by adopting the TV-plus model, which will blend the mass appeal of telly shows and quality storytelling of web series. Advani, whose Mumbai Diaries 2 recently dropped online, views TV-plus as a great way forward. “All platforms have roughly 20 million subscribers [in India]. The viewer base of Disney+ Hotstar is higher because of the Indian Premier League. If you want to move to a wider audience, you’ll need to go down the zone of what TV has been doing.”
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