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North meets South at screens across India
Updated On: 16 December, 2023 05:25 AM IST | Mumbai | Priyanka Sharma
Clash of SRK, Prabhas’s films at the box office makes divide between single screens and multiplexes evident as exhibitors struggle with screen allotment
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Prabhas and Shah Rukh Khan
Even though the release of multiple films on the same day is not an anomalous trend in the film business, it’s always a subject of discussion when the films in concern are fronted by two heavyweights.
A week away from their date with viewers, Shah Rukh Khan’s social dramedy Dunki and South star Prabhas-led actioner Salaar: Part 1—Ceasefire, have got trade experts speculating how the clash will affect box-office collections. Apart from analysing the advance bookings of the films that will release just one day apart, distributors continue to decipher an appropriate way to schedule shows for both films, we are told. Rajasthan-based distributor and exhibitor Raj Bansal calls this clash “iconic” given that two big stars from the North and South industries are set to face off at the box-office. “Salaar is stronger in the South because of Prabhas and director Prashanth Neel, who last delivered KGF: Chapter 2. Dunki is strong across India, but has an edge in the North. I feel, Dunki will take 60 per cent [of the seats] in the North, while Salaar will take 60 per cent in the South,” he says.
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