In June, mid-day reported that Param Sundari’s release was being pushed from July 25 to avoid a clash with Son of Sardaar 2 (Making way for Ajay, June 21). But it looks like there was another reason why the Sidharth Malhotra and Janhvi Kapoor-starrer’s date with the audience was delayed. Sources say that the makers didn’t want it to come on the back of two romantic releases — Metro… In Dino and Saiyaara — this month.  

Tushar Jalota’s directorial venture will apparently now release on August 29 or September 5. A source said, “Param Sundari has its own voice. With two romantic dramas releasing in quick succession, the makers didn’t want it to be reduced to just another love story. They felt that Param Sundari would benefit from a breather.”
We’ve heard the delay is being utilised to the fullest. “The team will shoot a promotional track closer to the release as Sidharth is currently busy with his new role as a father,” added an insider.