Piyush Pandey, fondly known as the `Father of Indian Advertising,` died at the age of 70, leaving a legacy of advertisements that talked to the people rather than the agency where he worked. Piyush Pandey`s advertisements, which marketed emotions and identity, have become a benchmark for Indian advertising. Now, Ishita Arun, (Ila Arun`s daughter) took to her Instagram handle to share a heartfelt message for uncle Piyush Pandey`s demise. 

Ishita Arun recalls a heartfelt anecdote

Ishita Arun, Piyush`s niece, took to her Instagram handle, sharing an emotional note for her uncle. She recalled fond memories with him from childhood, "When Piyush Mama came to Mumbai, it was because my mother decided his talent was being wasted in Calcutta. Not many people know this, he stayed with my parents for his first 5 years here. We lived in a small two-bedroom flat in Santacruz (East), and as an only child, I suddenly had my first and only roommate. I was ecstatic. I`d wait all day for him to return from OBM, singing at the top of my lungs like a malfunctioning radio with confidence but no tuning."