When he is not directing movies, Priyadarshan is happy to go behind the camera for ad campaigns. While he has filmed commercials for the Indian Premier League, a popular brand of soft drinks, and insurance companies, it’s the upcoming shoot for a leading jewellery brand that has him excited. Reason— it brings together Kriti Sanon, Janhvi Kapoor, Rashmika Mandanna and his actor-daughter Kalyani Priyadarshan.